Publishers / Resources
Everything you need to track and grow.
Tracking links, sub-IDs, postbacks and traffic rules — explained plainly, with links to the full guides.
Tracking parameters
The parameters you'll use most.
- click_idClick identifier
Generated for each click and returned with the conversion. Never modify it.
- sub1–sub5Your identifiers
&sub1={placement}&sub2={creative}Free fields for your own tracking: placement, creative, campaign, audience.
- pubPublisher ID
Identifies your account on every click. Included automatically in your links.
- postbackConversion notification
If you run your own tracker, a postback can notify it of conversions in real time.
Setting up your own postback.
- Tracker: Create a postback endpoint in your tracking platform.
- Macros: Map the click ID and payout to your tracker's macros.
- Register: Add the postback URL to your publisher account.
- Test: Send a test conversion and confirm it appears in your tracker.
Guides
Read next.
- 01Guide
Conversion tracking
Click IDs, postbacks and attribution windows.
- 02Article
What a postback does
The plumbing of performance marketing, in plain language.
- 03Article
Publisher EPC
The number that decides where traffic goes.
- 04Article
Low-quality traffic
Five signals and how to respond.
- 05Reference
Glossary
Every term, defined.
- 06Legal
Publisher terms
The rules that apply to every offer.
Next steps
Questions about tracking?
Our partner team can help you set up links, sub-IDs and postbacks.