Services / Lead generation
Leads your team can actually use.
CPL campaigns built on a written lead definition, validation before payment and quality feedback by source.
How a lead program runs.
- Define: Required fields, qualifiers and what is rejected — in writing.
- Validate: Format checks, duplicate detection and optional verification steps.
- Deliver: Leads delivered to your CRM or endpoint in real time.
- Feed back: Contact and qualification outcomes shared by source.
- Improve: Traffic shifts toward the placements that produce usable leads.
Quality controls
What protects lead quality.
- 01
Strict definitions
A payable lead meets agreed criteria — nothing is left to interpretation.
- 02
Duplicate checks
Repeated emails and phone numbers are caught before they are paid.
- 03
Verification options
Email confirmation or phone verification where contactability matters.
- 04
Source transparency
Every lead carries its source and sub-ID for downstream analysis.
- 05
Clear prohibitions
Co-registration and incentivized sign-ups only if explicitly allowed.
- 06
Compliant forms
Consent language and data-use notices appropriate to each market.
Measure leads by outcome.
- CPLCost per lead
spend ÷ valid leadsThe price of a lead that meets the definition.
- Contact rateReachable leads
contacted ÷ valid leadsWhether leads are real and reachable.
- Qualified rateSales-ready leads
qualified ÷ contactedWhether leads match the audience you want.
Frequently asked questions
What counts as a valid lead?
Whatever the written definition says — typically required fields, format checks, location and no duplicates. It is agreed before launch.
Can leads be delivered to our CRM?
Yes, through an API or webhook integration, so your team can act on leads immediately.
Which industries use CPL?
Finance, insurance, education, real estate, B2B services and other businesses where a sales conversation follows the enquiry.
Next steps