Services / Performance marketing
Pay for installs, leads and sales — not for hope.
Performance marketing ties every unit of spend to a measurable outcome. You agree the event and the price; traffic partners are paid when it happens.
Outcomes first.
In performance marketing, the unit you buy is a result: an install, a lead, a registration, a purchase or another defined action. That changes the conversation from 'how much reach can we buy?' to 'what is this outcome worth, and how do we get more of it?'
UniconAds runs performance campaigns across multiple pricing models and traffic sources, measured at source level and optimized every week.
- CPI, CPA, CPL, CPR and CPS
- Server-to-server tracking
- Source-level optimization
- Quality monitoring
Pricing models
Choose the moment you pay for.
You pay when the app is installed and opened for the first time.
Best for
App launches, category expansion, new GEOs.
Risk sits with
Shared — quality checks protect both sides.
- Impression
- Click
- Install
- Sign-up · Lead
- Action · Sale
Measurement
What we measure — and why.
- CVRConversion rate
conversions ÷ clicksThe clearest signal of fit between a source and your offer.
- CPACost per action
spend ÷ actionsThe price of each outcome, compared against its value.
- EPCPartner earnings per click
payout × CVRWhat your offer is worth to partners — the number that decides how much traffic it attracts.
- ROASReturn on ad spend
revenue ÷ spendTracked by cohort so late revenue is credited to the source that earned it.
Frequently asked questions
What is performance marketing?
A form of digital advertising where advertisers pay for measurable outcomes — installs, leads, sign-ups or sales — rather than for impressions or time.
Which businesses is it suited to?
Any business with a clear, trackable conversion: apps, e-commerce, fintech, education, subscriptions, travel and lead-driven services.
How do you prevent paying for low-quality conversions?
By agreeing strict conversion definitions and traffic rules, reviewing traffic against quality signals, and optimizing by source based on downstream quality.
Next steps